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Qualitative & Quantitative Research
Qualitative & Quantitative Research
Exploratory, pre-launch, idea generation
Market study, diagnostics, segmentation
Concept test, product test
Pre-ad concept test, ad concept test
Post-launch, usage & attitude
Facility Rental
Facility Rental
Focus Group Discussion venue available:
One-way mirror
Wi-fi access
Digitized audio-video recording
LED TV
Live streaming
Convenient location
Social Media Marketing
Social Media Marketing
Strategy & content
Launch & management
Asset creation
Workshops & training
Paid Social Media
Paid Social Media
Everything from Facebook Ads Manager set-up and overall ad strategy to setting up promotions on the individual channels and coordinating influencer placements, we’ll ensure your ads maximize your budget.
Digital Marketing Strategy
Digital Marketing Strategy
Let us help you strategize on how we can attain your company's goals through carefully selected marketing channels such as paid, earned, and owned media.
We use fundamental and modern research methodologies to arrive at classic consumer truths.
We use fundamental and modern research methodologies to arrive at classic consumer truths.
Focus group discussions
Mini groups
Idea generation, brainstorming
Ethnographies
Day in a life
In-depths
Consumer diaries
Accompanied shopping
Telephone interviews
Mystery shopping
Field survey
Desk research
Online polling/panel
Virtual focus groups
We simplify things because we see it from your perspective.
We simplify things because we see it from your perspective.
1 | Full Service
1 | Full Service
We can mount an entire project for you.
3 | Research Venue
3 | Research Venue
Lease our fully equipped research facility.
"We have been working with Affinity for several years on different projects and it has always been smooth.
The location of their FGD Facility is also strategic because it's at the center of Metro Manila."
Meann C.
Research Director (Business & Marketing)
"Affinity has provided insights that led us to prioritize options we need to take forward. They understand what we need and are on point to get what we want out of the research."
Jen R.
VP Customer Insight (Banking)
"We had Ms. Tina for almost all our FGDs. She is one of the best moderators that we've had. She is very flexible and knows how to deal with all market classes, especially since our brand deals with various groups! Truly outstanding in her craft!"
Hans M.
Sr. R&D (Restaurant/Fast Food Chain)
"The Affinity team is great at recruiting the right respondents and extracting fresh insights from them. Quick, reliable, insightful."
Isabel A.
Associate Planning Director (Advertising)
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